Bud Light Tries-And Fails-To Explain Their Partnership With Dylan Mulvaney
This week, the Anheuser-Busch’s beer brand Bud Light released a special edition can featuring trans activist and fake-female icon Dylan Mulvaney, a biological male who pretends to be a little girl and tracks the number of days of his “girlhood.” This beer can specifically commemorates “365 days of girlhood.” It’s a ridiculous and seemingly tone deaf partnership considering that the majority of beer drinkers are males who probably aren’t enticed to buy beer advertised by a man pretending to be a little girl. Anyway, Bud Light has tried to explain why they would do such a ridiculous thing and it’s really pathetic. They said they chose Mulvaney as a “brand influencer” in an attempt to “authentically connect with audiences.” Authentically connect? Guess what. There’s nothing the least bit “authentic” about a grown man who pretends to be a little girl and expects the entire world to play make-believe with him. That’s perhaps one of the least authentic things I can think of. And really, who is the audience that would feel “authentically” connected to a man pretending to be a little girl? The very small number of transgender-identifying adults in this country? Because that honestly seems like a pretty bad marketing strategy. Why target your brand influencing and advertising to a very small percentage of potential customers while very possibly ostracizing a much larger percentage of potential customers? That just doesn’t make any logical sense. But wokeism usually doesn’t. In fact, a fundamental principle of wokeism is that people must be willing and even eager to deny not only logic but reality itself.
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3 Comments
Let me count the ways, why I will never drink another Bud Light ever again. Number 365 . . .
I’m not a beer drinker for the most part – only when it is hotter than H*ll out and I don’t have much brand loyalty. I could have understood this company more if they had put Dylan’s face on their seltzer drinks, but not Bud Light. The thing about Dylan’s video (like so many of Dylan’s posts) that makes me mad is the idea that a “girl” wouldn’t know what March Madness is all about or anything about sports. It is demeaning to female athletes and sports fans. Pretty much everything about Dylan is demeaning to real women and girls. I’m so tired of all of it!
They are looking to gain future customers as Gen Z is approaching that age and something like 20% of them are identifying as something in the Alphabet Soup. This is a group Dylan has a very large audience among. Older customers are unlikely to even notice this and those that do have even less chance of caring enough as switching beers can literally be a pain as you might get some stomach problems from the change.